Updated: Sep 2, 2018
How to make sure people know your business and what it offers
In my experience in advertising, I can't count how many times I would hear, "I don't have enough money right now" in response to a marketing proposal I prepared. Perhaps, in some cases, this was true, but as a business owner you have to invest in yourself before others will invest in you.
How will your business be successful if nobody knows about it?
Marketing your business comes in all shapes and forms. You don't have to blow your budget and spend thousands of dollars to get your business out there. In fact, there have been tough times I've been through as a business owner where it wouldn't be uncommon to see me walking door to door with post cards I ordered for a minimal cost. Here are some other ideas of how to get your business out there on a dime:
Attend networking events; shake hands and hand out business cards to everyone you meet
Offer something of value to prospective customers / clients, such as blogging, special promotions, information and expertise
Design flyers on Canva.com and go door to door delivering them, or put them on windshields in a popular parking lot
Share your business page or posts on free Facebook groups
Host information seminars or webinars
Host a customer appreciation open house
When your business finally gets out there, you can increase your presence in the community by more formal methods of advertising. When considering the best bang for your buck, give some thought to the following:
What level of exposure your business will receive through the chosen method of advertising?
How can you divide your budget to diversify your advertising among several mediums? For example - a little print, a little radio, a little social media.
What is the expected return on investment (ROI)?
Are you reaching your target audience through the mediums you've chosen? For example, if your target audience is primarily senior citizens, you probably don't want to spend all your budget on social media.
This is a very small snapshot into the world of marketing. To discuss this topic in depth one-on-one, book a free consultation with Noble Choice Coaching.