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About - A Glimpse into the Life of Diana Noble

When everyone asks you what you want to be when you grow up, nobody says, “I want to be an entrepreneur!”  But here I am, all grown up and an entrepreneur, or serial entrepreneur as I like to say.  I stumbled into the world of entrepreneurship, starting my first business at 23 years old by accident.  I don’t think there was anything special about the moment, I did what any daring 20-something with risk in her blood would do.  An opportunity presented itself, and instead of counting all the reasons why I couldn’t, I tossed out the rule book and said why not?  That was the beginning of Noble Services Inc., my first baby (and by baby, I mean business… we’ll get to babies later!)  The thought of creating something new that I could call my own was exhilarating.  I remember trying to come up with the name, opting to go with one that would hopefully be mine one day too (I was still a Washer back then, a few years away from being Noble).  I used to joke about having a “Noble Empire,” not realizing how powerful words truly are!


For a couple years, I worked full time Monday through Friday as a Senior Paralegal at a local law firm, while answering emails, calls and doing work over the lunch hour and on evenings and weekends for my business.  I was a one woman show and thought I was so busy back then.  Eventually, my need for curiosity seeped through my veins and it was time for a change.  While pursuing my real estate licence, I quit my full-time job, ran my business full time, and freelanced for a local community publication that I would later call my second baby.  In no time, I became a licensed REALTOR® and didn’t waste any time taking on my Broker’s license.


Awards & Credentials

Top 40 under 40 in The Connect newspaper 2012

Woman of Inspiration recipient by Girl's Inc. of Northern Alberta 2016/2017

Top 50 under 50 in Your McMurray Magazine 2017

Nominated as Micro Business of the Year (snapd Wood Buffalo) 2015

Recipient of Fort McMurray Tourism Media Award 2016

Nominated for Arts Council Wood Buffalo Excellence in Arts Awards in Media Arts category

Director for the Board of the Canadian Mental Health Association 2013-2014

Director for the Board of the Fort McMurray Chamber of Commerce 2015-2017 and 2018-2020

Director for the Board of the Fort McMurray REALTORS® 2017-2019

Leadership Wood Buffalo facilitator 2019/2020

I was honeymooning in Europe, finally as a Noble, when I got an email from the owner of the publication I freelanced for, wanting to go for lunch.  I remember thinking to myself “I wonder what he wants – me to serve someone with legal documents, or help him with real estate?”  I never in a million years would have guessed he wanted to chat about me buying snapd Wood Buffalo.  As a journalism drop out, this was a dream come true and almost seemed too good to be true.  After months of due diligence, Noble Media Corporation o/a snapd Wood Buffalo was born in 2014.


True story – after I bought the paper, my husband looked at me and said something along the lines of, “this is it right, you're done taking on businesses?” to which I replied “what more could I possibly do?”  I guess I underestimated my passion and potential at the time, because it was barely over a year later that I did get my Broker’s license and purchased another franchise, my third baby Noble Realty Ltd. o/a Seller Direct Fort McMurray in 2015.


My path has been anything but linear.  I have succeeded, and I have failed.  I have taken some great risks, and made good and bad decisions along the way.  The one constant though is my passion for business and helping others – leading me to my next baby Noble Choice Coaching Ltd.  (Did I mention somewhere between all this I had an actual baby?) 


As a business owner, I have seen lots of businesses come and go throughout the years.  When I think back to the fact that I have beat out the statistics of business-failure while surviving a recession and wildfire, I am reminded of all I have learned in that time.  Throughout the years I have brought entrepreneurs together through a number of initiatives, have worked extensively with other business owners on their marketing, and coached many of my own staff on skills development and training.  I have led a number of workshops on marketing, branding, and entrepreneurship and have been a guest speaker for a few panels.  The time has now come to give back in a more meaningful way to the business community that I love so much.


As a Business Coach & Consultant, I will use my experience, knowledge and skills to help entrepreneurs and business owners just like you succeed, whatever success looks like to you.  I get the entrepreneur lifestyle and everything that goes along with running a sustainable and thriving business.  I will empower you to get out of your own way and challenge your thought process to think outside the box for steps towards your success. 


As a Leadership Coach & Consultant, I use my experience to help you become the leader you want to be.  As a COR.E Leadership Dynamics Specialist, I help leaders identify where they are in the here and now so that we have a baseline to measure against as we work through the leadership competencies together.  I work with all kinds of leaders, from Executive Directors of non-profit organizations, to team leads, managers and the like.


Together, we’ll make a plan and by holding you accountable, you’ll achieve the results you’re looking for.  But, it’s up to you – are you ready to make a Noble Choice to make a profound change?

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