About - A Glimpse into the Life of Diana Noble
When everyone asks you what you want to be when you grow up, nobody says, “I want to be an entrepreneur!” But here I am, all grown up and an entrepreneur, or serial entrepreneur as I like to say. I stumbled into the world of entrepreneurship, starting my first business at 23 years old by accident. I don’t think there was anything special about the moment, I did what any daring 20-something with risk in her blood would do. An opportunity presented itself, and instead of counting all the reasons why I couldn’t, I tossed out the rule book and said why not? That was the beginning of Noble Services Inc., my first baby (and by baby, I mean business… we’ll get to babies later!) The thought of creating something new that I could call my own was exhilarating. I remember trying to come up with the name, opting to go with one that would hopefully be mine one day too (I was still a Washer back then, a few years away from being Noble). I used to joke about having a “Noble Empire,” not realizing how powerful words truly are!
For a couple years, I worked full time Monday through Friday as a Senior Paralegal at a local law firm, while answering emails, calls and doing work over the lunch hour and on evenings and weekends for my business. I was a one woman show and thought I was so busy back then. Eventually, my need for curiosity seeped through my veins and it was time for a change. While pursuing my real estate licence, I quit my full-time job, ran my business full time, and freelanced for a local community publication that I would later call my second baby. In no time, I became a licensed REALTOR® and didn’t waste any time taking on my Broker’s license.

I was honeymooning in Europe, finally as a Noble, when I got an email from the owner of the publication I freelanced for, wanting to go for lunch. I remember thinking to myself “I wonder what he wants – me to serve someone with legal documents, or help him with real estate?” I never in a million years would have guessed he wanted to chat about me buying snapd Wood Buffalo. As a journalism drop out, this was a dream come true and almost seemed too good to be true. After months of due diligence, Noble Media Corporation o/a snapd Wood Buffalo was born in 2014.
True story – after I bought the paper, my husband looked at me and said something along the lines of, “this is it right, you're done taking on businesses?” to which I replied “what more could I possibly do?” I guess I underestimated my passion and potential at the time, because it was barely over a year later that I did get my Broker’s license and purchased another franchise, my third baby Noble Realty Ltd. o/a Seller Direct Fort McMurray in 2015.
My path has been anything but linear. I have succeeded, and I have failed. I have taken some great risks, and made good and bad decisions along the way. The one constant though is my passion for business and helping others – leading me to my next baby Noble Choice Coaching Ltd. (Did I mention somewhere between all this I had an actual baby?)
As a business owner, I have seen lots of businesses come and go throughout the years. When I think back to the fact that I have beat out the statistics of business-failure while surviving a recession and wildfire, I am reminded of all I have learned in that time. Throughout the years I have brought entrepreneurs together through a number of initiatives, have worked extensively with other business owners on their marketing, and coached many of my own staff on skills development and training. I have led a number of workshops on marketing, branding, and entrepreneurship and have been a guest speaker for a few panels. The time has now come to give back in a more meaningful way to the business community that I love so much.
As a Business Coach & Consultant, I will use my experience, knowledge and skills to help entrepreneurs and business owners just like you succeed, whatever success looks like to you. I get the entrepreneur lifestyle and everything that goes along with running a sustainable and thriving business. I will empower you to get out of your own way and challenge your thought process to think outside the box for steps towards your success.
As a Leadership Coach & Consultant, I use my experience to help you become the leader you want to be. As a COR.E Leadership Dynamics Specialist, I help leaders identify where they are in the here and now so that we have a baseline to measure against as we work through the leadership competencies together. I work with all kinds of leaders, from Executive Directors of non-profit organizations, to team leads, managers and the like.
Together, we’ll make a plan and by holding you accountable, you’ll achieve the results you’re looking for. But, it’s up to you – are you ready to make a Noble Choice to make a profound change?
Awards & Credentials
Top 40 under 40 in The Connect newspaper 2012
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Woman of Inspiration recipient by Girl's Inc. of Northern Alberta 2016/2017
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Top 50 under 50 in Your McMurray Magazine 2017
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Nominated as Micro Business of the Year (snapd Wood Buffalo) 2015
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Recipient of Fort McMurray Tourism Media Award 2016
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Nominated for Arts Council Wood Buffalo Excellence in Arts Awards in Media Arts category
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Director for the Board of the Canadian Mental Health Association 2013-2014
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Director for the Board of the Fort McMurray Chamber of Commerce 2015-2017 and 2018-2020
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Director for the Board of the Fort McMurray REALTORS® 2017-2019
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Leadership Wood Buffalo facilitator 2019/2020
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