There's a famous quote by Lee Iococca that says, "Business, after all, is nothing more than a bunch of human relationships." The fact of the matter is, if you don't have good business relationships, then you don't have a business.
Every business relies on a variety of relationships - from your clients to your suppliers, your employees and even your competitors. All aspects of your business require relationships of some sort. With that in mind, it would make sense to nourish these relationships on an ongoing and continuous basis.
Relationships are a key pillar to your success as a business owner. Have you ever heard the saying "it's not what you know, it's who you know"? While I don't believe in that 100%, there's definitely some truth to it.
In this episode of Friday at Five, I spoke with Lindsay Evans, mortgage specialist at Servus Credit Union, whose business heavily depends on relationships. We discussed the positive impact that nurturing business relationships has had on her business, as well as some tips for creating meaningful relationships instead of just "networking."