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Letting Go of Being Liked

In the dynamic and competitive industry of business, success often hinges on the ability to adapt, innovate, and build meaningful relationships. However, two seemingly innocuous traits — perfectionism and the fear of being disliked— can wield a double-edged sword that jeopardizes the very foundation of a thriving entrepreneur. I’ve been through it before too - there was a period in my younger life where I really cared about what other people thought about me and that influenced the way that I acted and lived my life. It’s normal to want to belong, however a lot of the time this makes us act differently to fit in. But guess what - that mentality wasn't serving me and it definitely wasn't going to help my business! When entrepreneurship is all about putting yourself out there, letting the fear of being disliked rule what you do isn't going to help you market yourself or your business.


Perfectionism, while often viewed as a drive for excellence, can lead to a cycle of paralysis by analysis and inaction. Business ventures are built on taking risks, making decisions, and learning from failures. The perfectionist's quest for flawlessness can prevent crucial steps from being taken, as the fear of making even minor mistakes can stall progress. This hesitancy to launch products, menus, programs, or campaigns until they are 'perfect' can ultimately result in missed opportunities and stagnation.


Moreover, the pursuit of perfection can be resource-intensive. Countless hours spent on minor details can divert time and energy from more important tasks, impacting productivity and hindering growth. Entrepreneurs need to strike a balance between high-quality output and the realization that absolute perfection is often unattainable and unnecessary. It’s a fact - there are going to be mistakes made during your entrepreneurship journey… but mistakes are what help you grow!


While the desire to be liked is a natural human inclination, business owners must be cautious not to let this fear dictate their strategies and decisions. Appeasing everyone is an unfeasible goal, especially in a diverse market where preferences vary. Overemphasis on likeability can dilute a business' unique value and blur its target audience. Attempting to cater to everyone's preferences can result in a watered-down brand identity that lacks authenticity and fails to resonate with any particular group. Your business will be successful if it stands out from the rest - I mean why else would your customers choose you instead of another business? But how will it stand out if you are just trying to fit in and don’t put it out there?

I get it, taking bold steps or being different can occasionally lead to backlash. However, this should not deter entrepreneurs from standing by their values and vision, while marketing their business in a creative and unique way! Constructive criticism can provide valuable insights for improvement, but it's crucial to discern between genuine feedback and baseless negativity driven by personal biases. Who cares if some people that you don’t even know don’t like you anyway? Are you going to give them your power out of fear of being disliked? I say... F*** that!!!

Diana Noble, rebel entrepreneur and high performance business coach

So what can you do to break out of this pattern?


1. Shift the Mindset: View mistakes as learning opportunities. Encourage yourself to experiment and take calculated risks, knowing that setbacks are stepping stones to growth.


3. Define Your Audience: Understand your target audience deeply and tailor your offerings to their needs. Not everyone has to like your business; the goal is to connect deeply with those who resonate with your mission.

4. Authenticity Matters: Be true to your brand's identity and values. Consumers appreciate authenticity and are more likely to engage with businesses that have a genuine and consistent message.


5. Separate Valid Critique from Baseless Disapproval: Learn to differentiate between constructive feedback and unfounded criticism. Address valid concerns and use them to refine your strategies, while respectfully dismissing unwarranted negativity.


6. Celebrate Progress, Not Perfection: Acknowledge achievements and milestones, even if they fall short of an unattainable standard of perfection. Progress is a testament to growth and dedication!

Perfectionism and the fear of being disliked share a common outcome: hindering the success and growth of a business. Striving for excellence is commendable, but it should not come at the cost of progress and innovation. Similarly, seeking approval is natural, but it must not come above the need for authenticity and a strong brand identity.


To build a resilient and thriving business, it's crucial to strike a balance between aspiring for greatness and embracing imperfections. By adopting a growth mindset, learning from mistakes, and staying true to your vision, you can overcome these pitfalls and pave the way for a business that stands the test of time.

If you feel like you’re still needing some guidance, check out the services that I offer!

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